Blog entry by Justin Synder

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There's a involving debate right now about the marketing value of Youtube. On one side there are a host of number crunchers and most of those seem to sense that the ROI of Twitter isn't sufficient to justify it's use. On lack of are trendier marketers who scoff at trying to study the ROI of tools like Twitter. You are required to decide for yourself where you stand, but I stand firmly with the marketers who see value in social marketing.

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