Blog entry by Penelope Saldana
There's a regarding debate right now about the marketing value of Twit. On one side there are a host of number crunchers and most associated with seem to feel like the ROI of Twitter isn't sufficient to justify it's use. On the other side are trendier marketers who scoff at trying to appraise the ROI of tools like Twitter. You'll want to decide for yourself where you stand, but I stand firmly with the marketers who see value in social marketing.
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